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Since then, Netflix has consistently been one of the best-performing stocks in theР’В S&P 500. The company ends the year with around 857,000 registered Netflix accounts. The stock is initially offered for $15 a share, with an initial offering of 5,500,000 shares. With a membership count at 600,000Р’В in the US, Netflix makes its initial public offering (on the Nasdaq, under the ticker РІР‚СљNFLXРІР‚Сњ).

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Netflix introduces a personalized movie recommendation system, which uses membersРІР‚в„ў ratings to predict choices for all Netflix members. Source: Tero Vesalainen/iStock 2000 unveils subscriber personalization Netflix debuts a subscription service, offering unlimited DVD rentals for one low monthly price. Their subscriber-based business model launches in 1999 Netflix launches the first DVD rental and sales site,. Netflix launches its DVD rental and sales service in 1998 Reed Hastings and software executive Marc Randolph co-found Netflix to offer online movie rentals. Here is a brief timeline of some of the critical milestones in the company's history (courtesy, in part, of ):- It all kicks off 1997 Source: stockcam/iStock Some of the key milestones in Netflix's history They had only a few staff, and just under 1000 titles at the time. Netflix launched in April of 1998 as one of the world's first online DVD rental companies. At the time, this was seen as a boon to those who did not have a video rental store nearby (remember those?). When they were finished with them, they would simply post them back to Netflix in the envelopes provided. Users ordered movies on the Netflix website, and received DVDs in the post. When it first opened, Netflix was purely a movie rental service. The company began out in Scotts Valley, California, and has grown to become one of the world's leading internet entertainment platforms.

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Netflix was first founded in August of 1997 by two serial entrepreneurs, Marc Randolph and Reed Hastings. RELATED: HOW EXACTLY DOES NETFLIX RECOMMEND MOVIES TO YOU? Who started Netflix?

Here we explore the origins of the company and track some of the important milestones in history. Not bad for a company that started by posting DVDs by snail mail. According to sites like, its services alone constitute about 15% of all the world's internet bandwidth! For millions, Netflix is the de-facto place to go for movie and TV streaming.